How we help
We help CEOs and Marketing Directors of growth-focused companies gain and retain customers. We help you achieve success by understanding how and why your customers purchase and recommend. Then we work with you to execute a customized, integrated marketing road map that employs the right tools to get the job done.
You will have access to a team of highly experienced specialists in both traditional and non-traditional marketing disciplines. They are guided by the two principals who have led CUSTOMERicity for 15 years, Kathy Palokoff and Wanda Zygmuntowicz.
Who we are
Passionate is the word our clients use to describe Kathy. As a former account planner and public relations director at Saatchi and Saatchi, one of the world’s leading agencies, she was responsible creating powerful strategies and communications to build awareness and preference among her clients’ customers.
She is equally passionate about ideas and entrepreneurship, which has resulted in top roles in multiple successful enterprises. An avid consumer and community activist, she is a fire-starter committed to doing good. She completed doctoral studies in technical communications from RPI and teaches research and account planning at the Newhouse School, Syracuse University.
Smart is the word our clients use to describe Wanda. Part creative, part business, part financial and part thinker, she always makes sure the “CUSTOMER” in CUSTOMERicity comes first. Her marketing experience and knowledge has increased sales worldwide for a wide range of products and services for firms such as Allstate, Corning, DuPont, Hilton and Schwinn.
Her previous lives include directing all North American marketing communications activities at HSBC Bank USA, and serving in management at blue chip agencies like J. Walter Thompson and Saatchi & Saatchi in Chicago and New York.