Who We Are
CUSTOMERicity is an innovation and communications company. Our company was founded on one belief. We live in a time of business chaos where the rules about innovation, collaboration and communications have changed dramatically. But one thing has not changed — the lifeblood of successful companies is customers.
We help businesses and non-profits understand and engage customers through smart strategies, meaningful conversations and authentic marketing. That’s our communications part. We also invest our resources in disruptive products, services and ideas that are making a difference in the world. That’s our innovation part.
For over a decade, we have operated as a cloud company bringing our highly experienced, cross-disciplinary team together to collaboratively solve challenges and take advantage of opportunities. We do this using best-in-class practices in marketing, social entrepreneurship, psychology, new product development, law, finance, education, technology, organizational development, consumer advocacy, and change management.
Passionate. That’s the word our clients use to describe Kathy. As a former account planner at Saatchi and Saatchi, one of the world’s leading agencies, she was responsible creating powerful strategies and communications to build awareness and preference among her clients’ customers. That’s where she developed a passion for communicating with customers in smart and engaging ways that made them purchase and recommend. She is equally passionate about ideas and entrepreneurship, which has resulted in top roles in multiple successful enterprises. An avid consumer and community activist, she is a fire-starter committed to doing good. She completed doctoral studies in technical communications from Rensselaer Polytechnic Institute.
Smart. That’s the word our clients use to describe Wanda. Part creative, part business, part financial and part thinker, she always makes sure the “CUSTOMER” in CUSTOMERicity comes first. . Wanda inhabits that intriguing space where relationships, loyalty, compassion, integrity and character are still reflected in the way we like to do business. Her marketing experience and knowledge has increased sales worldwide for a wide range of products and services for firms such as Allstate, Corning, DuPont, Hilton and Schwinn. Her previous lives include directing all North American marketing communications activities at HSBC Bank USA, and serving in management at blue chip agencies like J. Walter Thompson and Saatchi & Saatchi in Chicago and New York.
Pragmatic. That’s the word our clients use to describe Robert. An accomplished executive leader (CEO/CTO/CIO/COO) in corporate, start-up and not for profit sectors, his track record is characterized by well-diversified general management, information technology, business development, communications and not for profit experience. After nearly 20 years at DuPont, Robert left to pursue his passion for helping young entrepreneurs and students reach their full potential. A pragmatic and results-oriented leader with deep, hands-on experience of start-up, turnaround and growth environments, his unusual blend of technical and marketing skills is focused on helping individuals and companies develop their potential and empowering them to be all that they can be.
Savvy. That’s the word our clients use to describe Jerry. An attorney trained in corporate and securities law, with graduate work in psychology, he has led organizations and practice groups in the upper echelons of business-to-business communications, business development, and international economic development. Audience focused, he is a positioning strategist and constituent/investor relations expert for foreign governments, service firm and technology/biotech product launches, mergers and acquisitions, control contests, IPOs, financial transactions, litigation, crises, bankruptcy, community and labor relations. His business development expertise includes branding, advertising, media relations, event management and organizational fund raising.