Maximizing Awards

How do you gain competitive advantage?

Hint: Your customers know.


Who We Are

We help CEOs and Marketing Directors of growth-focused companies generate leads to expand their customer base. Our clients have experienced up to a 300% increase in qualified leads after working with us.  Additionally,  we have increased customer referral rates  by up to 120% by engaging with existing customers in authentic ways that turn them into your most powerful marketing engine.

We help you achieve success by understanding how your customers make purchases of services and products.  This means discovering the emotional and intellectual drivers that turn a prospect into a customer; aligning their needs with your brand; and using a  touchpoint system that  repeatedly connects them to you with the right messages, images and offers.

We believe that doing it well is as important as thinking well.  You will work with an experienced team to execute a customized, integrated marketing road map that employs the right tools to get the job done. Our tools include traditional methods like advertising, public relations and trade shows as well as in-bound marketing techniques including social media, SEO, paid search, websites, e-mails, blogs and white papers. We also know from experience and metrics that  high quality, engaging content is what is needed to break through the market noise.

While we work across industries and non-profits. our sweet spot is adding clarity to the selling of complex products and services.  Our clients often come from technology, science, health care, finance and professional services. We have a special passion for products and services that are making a difference in the world.

Finally, we care deeply about client service.  Whether we are working on a retainer or project basis,  one of our principals will always be your point-of-contact. That means you get a seasoned expert who knows the importance of money, time and quality.


Kathy Palokoff


Passionate. That’s the word our clients use to describe Kathy. As a former account planner and public relations director at Saatchi and Saatchi, one of the world’s leading agencies, she was responsible creating powerful strategies and communications to build awareness and preference among her clients’ customers. That’s where she developed a passion for communicating with customers in smart and engaging ways that made them purchase and recommend. She is equally passionate about ideas and entrepreneurship, which has resulted in top roles in multiple successful enterprises. An avid consumer and community activist, she is a fire-starter committed to doing good. She completed doctoral studies in technical communications from Rensselaer Polytechnic Institute.

Wanda Zygmuntowicz
Wanda Zygmuntowicz


Smart. That’s the word our clients use to describe Wanda. Part creative, part business, part financial and part thinker, she always makes sure the “CUSTOMER” in CUSTOMERicity comes first. .  Wanda inhabits that intriguing space where relationships, loyalty, compassion, integrity and character are still reflected in the way we like to do business.  Her marketing experience and knowledge has increased sales worldwide for a wide range of products and services for firms such as Allstate, Corning, DuPont, Hilton and Schwinn. Her previous lives include directing all North American marketing communications activities at HSBC Bank USA, and serving in management at blue chip agencies like J. Walter Thompson and Saatchi & Saatchi in Chicago and New York.


"Consumers are statistics. Customers are people." -- Stanley Marcus

What We Do

plus 360 Customer

Strategic Consulting

Your customers get touched in countless ways – by your products, services, sales, customer service, technical support, billing, ads, articles, sales materials, presentations, social media – and that is the short list. It is often difficult to gain fresh perspectives about how, why and when interactions are occurring.. We will work with you to develop […]

plus Brand Audit

Brand Audit

How well is your brand resonating with customers?  Do you have one perspective and they have another?  Is you brand relevant and authentic?  What does your brand mean to different customer segments?  How is it standing up competitively?  Is there conflict between your company brand and product brands?  Are the personal brands of your leadership […]

plus Business Development

Business Development

Business development is the exploration of the unknown – new models for doing business, new markets, new clients and customers, new licensing, new partnerships, new acquisitions. We employ a disciplined business development process that focus on the intersection of finance, values and opportunities. We bring an outside perspective and multiple years of experience is exploring […]

plus C.L.U.E.

C.L.U.E. Marketing Planning

C.L.U.E.™ is an engaging and fun strategic marketing process that helps determine the most effective and cost-efficient ways to find, gain and retain customers. It starts with the premise that a company needs to look for the clues to solve the mystery of reaching their customers.  The best way to find the clues is by […]

plus community header

Community Building

Everyone talks community, but building an authentic one is not easy.  Sometimes they exist virtually. Other times in real space. And most often, both work together. Equally important is the fact that communities of customers are made up of individuals.  Knowing how to acknowledge and engage individuality while still building commonality takes smart and consistent thinking […]

plus content development - header image

Content Development

In our very noisy world, you have to get your message out clearly and repeatedly. That means treating content as an important investment – just like your employees and infrastructure. We develop content from your ideas and customers and frame them in the context of the market and issues.  We are particularly adept at clearly […]

plus Customer Service Training

Customer Service Training

How do you teach people common sense? That’s one of the biggest challenges of customer service training.  It’s pretty easy to get people to work off of a script and excel in certain types of problem solving.  But what happens when the CUSTOMER goes off script? Our customer service training is unique.  First, it starts […]

plus Digital Marketing

Digital and Mobile Marketing

So you just invested $10,000 in a very attractive website.  Congratulations.  Maybe.  Has it been optimized for the ever-changing world of search engine optimization?  Can you easily change the content?  How does it look on a mobile device?  Is it connected with social media?  Are you keeping up with social media?  Have you incorporated video? […]

plus Employee Communications

Employee Communications

Is there a correlation between happy employees and happy customers? Absolutely. Is there a correlation between high growth companies and inspired employee relations?  Absolutely. At CUSTOMERicity, we consider you employees a key audience for communications.  We work with you to deliver authentic communications that stresses clarity, collaboration and consistency.  We are experts at intergenerational communications, […]

plus Marketing Communications

Marketing Communications

Lots of us are tired of old-style marketing where customers are considered , um…. stupid.  We don’t look at marketing that way at all. Our quick and sharp processes let us get to the heart of the matter – the heart of your customers.  We have done this for large companies like DuPont, non-profits and small […]

plus Sales Training

Sales Training

There are many excellent sales training program available that will help drive revenue.  We are fans of several.  Yet, too often sales is treated as a separate part of an organization and not integrated into areas like marketing, customer service and supply chain management.  Over and over, we hear customer complaints about promises broken, late […]

plus Technology Integration

Technology Integration

There is nothing more disruptive than new technology.  Even when people know how much it will improve their lives, getting current work done and learning new systems is challenging.  This is particularly problematic when the technology does not integrate into current ways of working, engaging customers and keeping operations running smoothly. Our team at CUSTOMERicity […]

How We Think


Received an award recently?  It’s a great way to reinforce your personal and company brand and let your customers and prospects know how good you are.   Here are six ideas for you to put into action:

  1. Change all your bios, websites, social media profiles and email to include the honor.  It’s really easy to forget to do this.
  2. Use your current correspondence mechanism with clients — letters, email, newsletters, etc. to tell them about the honor.  What is critical here is that you make the story RELEVANT to them.
  3.  Send a press release out that focuses on the award, why you got it and what your company and you will be do in the future.  Send the release out to alumni publications, industry newsletters, local media, hometown media, organizations where you are on the board, etc.  Make sure you include off-line and on-line media.  Look for the angle that really highlights you.  There are lots of awards out there so make this release sing.  Even if the release is not picked up, this puts all of you on the radar for future stories.
  4. Have someone host an event for you honoring you locally — for example, a trusted client, influential community leader, etc.  People want to celebrate your success, and everyone loves a good party.  Have clients, prospects, partners, vendors and employees invited.  You pick up the tab  and do the planning but the party is hosted by a third-party endorser to give it more panache.
  5.  Film a video  All of you have powerful presences.  It would be great to capture that on video and then to use it on your website  and as part of your new biz process.  Video content is #1 on the Internet.  I would do it in the form of a Q and A with very intriguing questions and great soundbites.
  6. Take your employees out.  Turn this award over to them.  Let them know that their efforts are what enables you to be an award winner.  A great opportunity to thank your staff and put forth future vision and reinforce values.


We really like talking to people.  Call us, email,  or send us a note via the contact form.

Kathy Palokoff                               Wanda Zygmuntowicz   
585-746-8617                                716-983-4239  

Our corporate office is at 150 Dartmouth Street, Rochester, NY, 14607. We also have physical offices in:

  • Albany, New York
  • New York City
  • Wilmington, Delaware
  • Baltimore, Maryland
  • Chicago, Illinois

(with virtual offices throughout the world)

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