Who We Are
CUSTOMERicity is a strategic marketing company. We help businesses and non-profits understand and engage customers and prospects. Since 2001, we have worked across industries to help clients who want to grow. We solve business and marketing issues and bring together highly experienced, cross-disciplinary teams to implement results-focused programs. Among our best-in-class services are: branding, marketing communications, business development, public relations, social media, new product development and research.
Passionate. That’s the word our clients use to describe Kathy. As a former account planner and public relations director at Saatchi and Saatchi, one of the world’s leading agencies, she was responsible creating powerful strategies and communications to build awareness and preference among her clients’ customers. That’s where she developed a passion for communicating with customers in smart and engaging ways that made them purchase and recommend. She is equally passionate about ideas and entrepreneurship, which has resulted in top roles in multiple successful enterprises. An avid consumer and community activist, she is a fire-starter committed to doing good. She completed doctoral studies in technical communications from Rensselaer Polytechnic Institute.
Smart. That’s the word our clients use to describe Wanda. Part creative, part business, part financial and part thinker, she always makes sure the “CUSTOMER” in CUSTOMERicity comes first. . Wanda inhabits that intriguing space where relationships, loyalty, compassion, integrity and character are still reflected in the way we like to do business. Her marketing experience and knowledge has increased sales worldwide for a wide range of products and services for firms such as Allstate, Corning, DuPont, Hilton and Schwinn. Her previous lives include directing all North American marketing communications activities at HSBC Bank USA, and serving in management at blue chip agencies like J. Walter Thompson and Saatchi & Saatchi in Chicago and New York.