Who We Are
We help CEOs and Marketing Directors of growth-focused companies generate leads to expand their customer base. Our clients have experienced up to a 300% increase in qualified leads after working with us. Additionally, we have increased customer referral rates by up to 120% by engaging with existing customers in authentic ways that turn them into your most powerful marketing engine.
We help you achieve success by understanding how your customers make purchases of services and products. This means discovering the emotional and intellectual drivers that turn a prospect into a customer; aligning their needs with your brand; and using a touchpoint system that repeatedly connects them to you with the right messages, images and offers.
We believe that doing it well is as important as thinking well. You will work with an experienced team to execute a customized, integrated marketing road map that employs the right tools to get the job done. Our tools include traditional methods like advertising, public relations and trade shows as well as in-bound marketing techniques including social media, SEO, paid search, websites, e-mails, blogs and white papers. We also know from experience and metrics that high quality, engaging content is what is needed to break through the market noise.
While we work across industries and non-profits. our sweet spot is adding clarity to the selling of complex products and services. Our clients often come from technology, science, health care, finance and professional services. We have a special passion for products and services that are making a difference in the world.
Finally, we care deeply about client service. Whether we are working on a retainer or project basis, one of our principals will always be your point-of-contact. That means you get a seasoned expert who knows the importance of money, time and quality.
Passionate. That’s the word our clients use to describe Kathy. As a former account planner and public relations director at Saatchi and Saatchi, one of the world’s leading agencies, she was responsible creating powerful strategies and communications to build awareness and preference among her clients’ customers. That’s where she developed a passion for communicating with customers in smart and engaging ways that made them purchase and recommend. She is equally passionate about ideas and entrepreneurship, which has resulted in top roles in multiple successful enterprises. An avid consumer and community activist, she is a fire-starter committed to doing good. She completed doctoral studies in technical communications from Rensselaer Polytechnic Institute.
Smart. That’s the word our clients use to describe Wanda. Part creative, part business, part financial and part thinker, she always makes sure the “CUSTOMER” in CUSTOMERicity comes first. . Wanda inhabits that intriguing space where relationships, loyalty, compassion, integrity and character are still reflected in the way we like to do business. Her marketing experience and knowledge has increased sales worldwide for a wide range of products and services for firms such as Allstate, Corning, DuPont, Hilton and Schwinn. Her previous lives include directing all North American marketing communications activities at HSBC Bank USA, and serving in management at blue chip agencies like J. Walter Thompson and Saatchi & Saatchi in Chicago and New York.